Look at the real consumption situation and the national economy – technology Sohu from the Jingdong mide-031

Look at the real consumption situation and the national economy – technology Sohu in the past "double eleven" double 11 promotion war from the Jingdong report, the major electricity supplier platform in addition to producing all kinds of cool light and noise, a lot of data report left is worth pondering, reflects the changing trend of consumption upgrade Chinese and business in emerging markets the total demand, and the quality of the electricity supplier can not only expand consumption, the significance of reform and innovation can effectively boost the supply side of the. The 11 report from the Jingdong found two days ago, Jingdong this year to 11 during the double number of operational index rose sharply last year, as in the 1-11 November shopping season period, turnover grew 60%, 11 day trading volume grew by 59%, the mobile client orders accounted for more than 85%. It is worth mentioning that the Jingdong "double 11 big promotion started in November 1st, activity time extended to 12 days, for 12 days, not like Ali through continuous preheating pre-sale, dozens daily turnover concentrated compressed to 11 day outbreak, chasing a huge number of GMV games. In addition, the Jingdong report also showed Chinese three lines below the city and the rural market broke out strong purchasing power, middle-income people under a single volume showed a substantial increase, Guizhou, Jiangxi, Hainan, Hubei, Chongqing, Hunan, Yunnan, Guangxi, Henan, Heilongjiang and other areas and become the three line city middle-income groups following the fastest growing amount of orders also, from one side shows that the current consumer shopping decision not to price as the only factor, but also a rational judgment of the brand, quality, service, price and other multiple requirements, more rational consumption. The rural market total outbreak of Ministry of commerce data show that in the first quarter of this year, the network retail sales of about 148000000000 yuan, the two quarter rose to about 168000000000 yuan, an increase of 13.48%, higher than the growth rate of 4% city retail network, online retail sales accounted for more than half of rural has accounted for 14.14% of the national network of retail sales, according to the Chinese electronic commerce research the center report shows that as of June this year, China’s Internet users of Internet users in rural areas accounted for more than 26.9%, the scale of 191 million. The first half of this year, the scale of rural online shopping market reached 312 billion yuan, is expected full year 2016 will reach 647 billion 500 million yuan, the rural market has already become visible home appliance business platform to compete for the blue ocean market. November 2014, Premier Li Keqiang said in a speech to listen to Jingdong CEO Liu Qiangdong said, the village should also enjoy the same consumer service with the city people." This "double 11" data explosion apparently with the Jingdong to carry out a few years of rural electricity supplier layout can not get away, as early as 2013, the Jingdong began to layout the rural electricity market, and puts forward 3F strategy, including industrial products into rural strategy (Factory to Country), the rural financial strategy (Finance to Country) and fresh electricity supplier strategy (Farm to Table). Jingdong rural electricity supplier strategy for farmers to become a new online shopping consumers, while changing the way of life and production. In fact, more than a Jingdong, more)相关的主题文章:

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